It's very easy to jump right in. You think, "Oh, I need to blog!" or "Let's put up some videos!" and, to quote Nike, just do it. But then it gets hard. The customers don't immediately come running to you. There aren't more people visiting your website, or signing up for your email, or liking your Facebook page. Or, most importantly, paying you money. It doesn't seem like anyone has noticed your content at all. And it's hard to keep going. You don't know what topics to cover anymore. So after a while you just… stop. How do you stay motivated? A content marketing strategy helps.
Do you use appointment confirmation emails in your business? Do you feel like maybe you forget something every time you send one?
Here's how to write a better appointment confirmation email so customers actually show up to your webinars, calls, or meetups.
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